Storemaster

self - storage

  • WEB DESIGN & DEVELOPMENT

  • BRANDING

  • PRINT

  • SOCIAL MEDIA

  • ONLINE MARKETING

Storemaster is a self-storage business based in Hong Kong. The founders have hoped to take their business online, and through a rebrand, increase their brand awareness and thus overall profit growth.

your storage solutions, mastered

Storemaster was established in 2019 but they have struggled to consistently acquire new clients. Most of their clients were acquired through word of mouth, and via their banners on the streets. There’s no way for people to discover their service unless they are from the neighbourhood.

It was a huge project as we had to go back to the fundamentals and create a consistent brand strategy and image, alongside the hardware such as the website and social media accounts & posts.

the design moodboard

LIFESTYLE

CLEAN LOGOMARK

BENTO BOX LAYOUT

BOLD CONDENSED FONT

PEOPLE ILLUSTRATIONS

DIMENSIONAL

CLEAN

✷

MODERN

✷

FRIENDLY

✷

LIFESTYLE

✷

SECURE

✷

SPACIOUS

✷

EFFICIENT

✷

CLEAN ✷ MODERN ✷ FRIENDLY ✷ LIFESTYLE ✷ SECURE ✷ SPACIOUS ✷ EFFICIENT ✷

OLD LOGO

NEW LOGO

adaptive logo suite

The founder didn’t want to change too much of the old logo so we did our best to make it look β€œsame but different.” For the total rebrand, we kept certain elements of the old logo: the letter β€˜M’ that’s supposed to refer to a house (because their biz name in Chinese has the word β€œhome”), the lock within the letter β€˜O’, as well as the overall condensed and thick font.


The new concept is brighter and more modern with a more saturated and minimal colour palette, as well as a sans serif font that is more condensed and less boxy.

hover below to scroll through the website

social media marketing

Besides design work, I have also took part in planning their social media marketing strategy. From creating their Facebook and Instagram accounts, to integrating WhatsApp Business and throwing ads simultaneously on multiple platforms. If this is something that you are interested in, please send me an inquiry and I will provide a custom quote.

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