Adrian Ng Photography

photography

  • WEB DESIGN & DEVELOPMENT

  • BRANDING

Adrian is a documentary wedding photographer based in Canada and Hong Kong. Adrian offers a curated experience for both wedding and engagement photography sessions. As his business expands and scales, he has decided to do a rebrand for his personal brand and website.

documentary wedding photography

Adrian has a minimal yet timeless aesthetic. His approach to wedding and engagement photography focuses on storytelling and we tried to bring that into his branding and website. We kept the colours simple and let his photos do the β€œstorytelling”. We also used a more sporadic layout for his photos to connote a sense of authenticity and β€œin-between moments” when it comes to his work.

the design moodboard

MINIMALIST

ONE-COLOUR BACKGROUND

SCATTERED LAYOUT

SERIF FONT LOGO

STORYTELLING

✷

TIMELESS

✷

ADVENTUROUS

✷

FUN

✷

INTENTIONAL

✷

CANDID

✷

YOUTHFUL

✷

STORYTELLING ✷ TIMELESS ✷ ADVENTUROUS ✷ FUN ✷ INTENTIONAL ✷ CANDID ✷ YOUTHFUL ✷

adaptive logo suite

Adrian opted for a very simple logo for his website. Other versions of his logo, such as his favicon and submark, will be used sparsely for his other client touch points such as his business card, invoices, introductory booklet etc.

hover below to scroll through the website

impactful results

Since his rebrand, Adrian has gained the confidence to increase his prices, and in turn resulted in a 2x revenue increase! His clients have also given feedback that his investment and pricing pages are clearer to understand, one of the major deciding factors that booked him clients.

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SEE MORE WORK ON INSTAGRAM

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