Adrian Ng Photography
photography
WEB DESIGN & DEVELOPMENT
BRANDING
Adrian is a documentary wedding photographer based in Canada and Hong Kong. Adrian offers a curated experience for both wedding and engagement photography sessions. As his business expands and scales, he has decided to do a rebrand for his personal brand and website.
documentary wedding photography
Adrian has a minimal yet timeless aesthetic. His approach to wedding and engagement photography focuses on storytelling and we tried to bring that into his branding and website. We kept the colours simple and let his photos do the “storytelling”. We also used a more sporadic layout for his photos to connote a sense of authenticity and “in-between moments” when it comes to his work.
the design moodboard
MINIMALIST
ONE-COLOUR BACKGROUND
SCATTERED LAYOUT
SERIF FONT LOGO
STORYTELLING
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TIMELESS
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ADVENTUROUS
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FUN
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INTENTIONAL
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CANDID
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YOUTHFUL
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STORYTELLING ✷ TIMELESS ✷ ADVENTUROUS ✷ FUN ✷ INTENTIONAL ✷ CANDID ✷ YOUTHFUL ✷
simplistic logo
Adrian opted for a very simple logo for his website. I focused on tweaking and customizing the original serif font to make it more memorable and unique.
hover below to scroll through the website
impactful results
Since his rebrand, Adrian has gained the confidence to increase his prices, and in turn resulted in a 2x revenue increase! His clients have also given feedback that his investment and pricing pages are clearer to understand, one of the major deciding factors that booked him clients.
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