ChatterBeans

podcast

  • BRANDING

  • ILLUSTRATION

ChatterBeans is a podcast that brings spontaneous coffee shop stories to life. Hosted by Isaac, it features fun and informal conversations with people met by chance, celebrating serendipity and coffee culture. The goal was to create a quirky, hand-drawn brand identity that feels authentic and appeals to a diverse audience.

design direction

The brand combines playful, hand-drawn elements with bright, cheerful colors to capture the podcast's energetic and approachable vibe. The design highlights the unscripted nature of the stories while ensuring broad appeal, making ChatterBeans as memorable as the stories it shares.

the design moodboard

LINE ART ILLUSTRATIONS

HAND-DRAWN TYPOGRAPHY

ILLUSTRATIVE
PODCAST COVER

B&W WITH A POP OF COLOUR

IMAGES BETWEEN TEXT

IPHONE FLAT PHOTOS

ENERGIZING

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AUTHENTICITY

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COMMUNITY

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CURIOSITY

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STORYTELLING

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FUN

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ENERGIZING ✷ AUTHENTICITY ✷ COMMUNITY ✷ CURIOSITY ✷ STORYTELLING ✷ FUN ✷

combining coffee & podcasting

We have explored multiple concepts together as to what Isaac would like to incorporate into his logo. For instance, two arms hugging a coffee bean, or the idea of combining a cup of coffee with the podcast mic icon. In the end, we decided to stick with the dominant imagery of “chatters,” which is a speech bubble!

I have also created a comprehensive logo suite as the logo will be used on various social media platforms and merchandise.

animated logo

Since all of the podcast episodes would be recorded and uploaded as reels on various social media platforms, Isaac wanted his logo to be animated for his visual short-form content. I have designed the logo with that in mind. The end result is fantastic coupled with music!

podcast episode covers

For the podcast episode covers, I designed a simple yet meaningful illustration of a person handing a cup of coffee to another, symbolizing warmth, connection, and community. The monotone design keeps the focus on the gesture, with varying background colors adding subtle differentiation for each episode. A paper texture overlay enhances the authentic, handcrafted vibe, perfectly aligning with the podcast’s personal and approachable feel.

illustrations

For collateral assets, I created playful illustrations of popular caffeinated drinks, adding a fun and relatable touch to the ChatterBeans identity. These charming designs have been turned into stickers, perfect for sharing with fans, and will also feature in future Instagram posts to enhance the brand’s visual storytelling. The illustrations capture the cozy and welcoming spirit of the podcast while adding a vibrant, personal flair.

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  • ADRIAN NG PHOTOGRAPHY

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  • OUTBITES

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  • DIVERSE LEARNERS

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  • MIMIGRAPHY

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  • PECCO PECORINO

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  • CHATTERBEANS

    BRANDING | ILLUSTRATION

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