Play Beyond

E-Commerce

  • BRANDING

  • SOCIAL MEDIA

  • PRINTS

  • PACKAGING DESIGN

Play Beyond provides a curated platform for the sales and purchase of good quality second hand children’s toys to promote sustainable play and a circular economy. Our goal is to target and attract parents, mainly moms, both sellers and buyers of younger children. 

sustainable play

The founders wanted to incorporate the colour Green, to represent sustainability, as well as to use an alpaca mascot. This is because alpaca’s fibre is considered to be the world’s most natural sustainable fibre. They also wanted a playful and approachable brand image without losing the high quality factor.

the design moodboard

INDOOR PHOTOGRAPHY

CUTE ILLUSTRATIONS

SANS SERIF FONT

LIGHTER HUES

BOLD & CURSIVE

COLOURFUL

SUSTAINABLE

✷

FUN

✷

APPROACHABLE

✷

PLAYFUL

✷

HIGH QUALITY

✷

SUSTAINABLE ✷ FUN ✷ APPROACHABLE ✷ PLAYFUL ✷ HIGH QUALITY ✷

adaptive logo suite

4 different logos have been created. The primary logo, a secondary (horizontal) logo, a submark (star alpaca), and a lettermark. An adaptive logo suite is perfect for those who are on multiple media platforms and have numerous client touch points. We decided on a fully hand drawn logo/font to translate the brand’s playfulness, authenticity, and innovativeness.

illustrations & patterns

In addition to the alpaca mascot, various illustrations of common toys have also been included. I have made sure to incorporate gender neutral toys to appeal to both girl moms and boy moms. These illustrations can be made into a pattern for different packaging designs.

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    BRANDING | SOCIAL MEDIA | PACKAGING | PRINTS

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SEE MORE WORK ON INSTAGRAM

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Introducing Play Beyond πŸ¦™ an e-commerce business that provides a curated platform for the sales and purchase of good quality second hand children’s toys to promote sustainable play and a circular economy 🧸 Swipe to see more brand collaterals
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