OutBites

Tech (Phone App)

  • BRANDING

  • PRINTS

OutBites: a mobile app that transforms your festival food experience! Through OutBites, users can connect with food trucks and pop-up stalls at events like music festivals and Christmas markets. Discover real-time locations, menus, pre-order options, reviews, and social sharingβ€”all in one place.

for the tech savvy foodies

OutBites targets mainly Gen-Zers, and anybody that falls between the ages of 16-40, that are tech-savvy festival-goers and food enthusiasts. The brand needs to feel β€œtech” enough but at the same time look fun and colourful unlike most simplistic monotonous apps out there.

the design moodboard

SIMPLE MARK

HIGH CONTRAST

SANS SERIF FONT

CUT-OUT ILLUST.

FESTIVE & FUN

BRIGHT COLOURS

DISCOVERY

✷

FUN

✷

ADVENTURE

✷

COMMUNITY

✷

INNOVATION

✷

AUTHENTICITY

✷

EMPOWERMENT

✷

DISCOVERY ✷ FUN ✷ ADVENTURE ✷ COMMUNITY ✷ INNOVATION ✷ AUTHENTICITY ✷ EMPOWERMENT ✷

combining music & food

During the design and ideation phase, I have brainstormed multiple ideas such as having a fun mascot taking a bite out of a sandwich, or a simpler typography only logo with a β€œbite” being taken out of it. However, this pictorial icon combined with simple text feels most aligned with the founder’s desired tech brand image.

β€œtech” but colourful!

When we think of tech brand colours, what usually come to mind is b&w text, with a splash of blue, purple or green. Very simple and modern. For OutBites however, we opted for a bright and colourful palette to reference the fun, maximalist, but slightly chaotic feel of music festivals and finger-licking festival eats.

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