OutBites

Tech (Phone App)

BRANDING
PRINTS

OutBites: a mobile app that transforms your festival food experience! Through OutBites, users can connect with food trucks and pop-up stalls at events like music festivals and Christmas markets. Discover real-time locations, menus, pre-order options, reviews, and social sharing—all in one place.

for the tech savvy foodies

OutBites targets mainly Gen-Zers, and anybody that falls between the ages of 16-40, that are tech-savvy festival-goers and food enthusiasts. The brand needs to feel “tech” enough but at the same time look fun and colourful unlike most simplistic monotonous apps out there.

the design moodboard

SIMPLE MARK

HIGH CONTRAST

SANS SERIF FONT

CUT-OUT ILLUST.

FESTIVE & FUN

BRIGHT COLOURS

DISCOVERY

✷

FUN

✷

ADVENTURE

✷

COMMUNITY

✷

INNOVATION

✷

AUTHENTICITY

✷

EMPOWERMENT

✷

DISCOVERY ✷ FUN ✷ ADVENTURE ✷ COMMUNITY ✷ INNOVATION ✷ AUTHENTICITY ✷ EMPOWERMENT ✷

combining music & food

During the design and ideation phase, I have brainstormed multiple ideas such as having a fun mascot taking a bite out of a sandwich, or a simpler typography only logo with a “bite” being taken out of it. However, this pictorial icon combined with simple text feels most aligned with the founder’s desired tech brand image.

“tech” but colourful!

When we think of tech brand colours, what usually come to mind is b&w text, with a splash of blue, purple or green. Very simple and modern. For OutBites however, we opted for a bright and colourful palette to reference the fun, maximalist, but slightly chaotic feel of music festivals and finger-licking festival eats.

DIVERSE LEARNERS

WEB DESIGN & DEVELOPMENT | BRANDING | SOCIAL MEDIA

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MIMIGRAPHY

WEB DESIGN & DEVELOPMENT | BRANDING

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PECCO PECORINO

BRANDING | SOCIAL MEDIA | MENU DESIGN | PACKAGING

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CHATTERBEANS

BRANDING | ILLUSTRATION

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PLAY BEYOND

WEB DESIGN | BRANDING | SOCIAL MEDIA | PACKAGING | PRINTS

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ADRIAN NG PHOTOGRAPHY

WEB DESIGN & DEVELOPMENT | BRANDING

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STOREMASTER

WEB DESIGN & DEVELOPMENT | BRANDING | SOCIAL MEDIA | PRINT | DIGITAL MARKETING

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OUTBITES

BRANDING | PRINTS

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