Pecco Pecorino
food & beverage
BRANDING
SOCIAL MEDIA
MENU DESIGN
PACKAGING DESIGN
SIGN BOARD
Pecco Pecorino is an Italian restaurant located in Kawasaki, a local city in Japan, which offers a casual and communal dining experience to itβs customers with itβs vintage interior and fusion dishes. This is a rebrand project from the restaurantβs old concept first designed in 2015.
the go-to neighbourhood cozy
Italian restaurant
We wanted the brand image to be approachable and not overly expensive since most diners are regulars from the neighbourhood. The overall concept hopes to evoke a sense of community and casualness without losing the classic and elegant vibe that Italian cuisine pertains.
the design moodboard
EVENING PHOTOGRAPHY
LAYERING
SERIF FONT
COZY AMBIENCE
WARM HUES
CASUAL ILLUSTRATIONS
FUSION
β·
ARTISANAL
β·
COMMUNITY
β·
CASUAL
β·
HAND-CRAFTED
β·
FUSION β· ARTISANAL β· COMMUNITY β· CASUAL β· HAND-CRAFTED β·
adaptive logo suite
I have designed an extensive and comprehensive logo suite that would work with most medium and client touch points. The logo incorporates a pictorial mark of a hand drawn pasta illustration since the restaurant is famous for their pastas. The logo concept achieves a good balance between classiness (serif font) and a hand-crafted/artisanal feel (hand-drawn rough illustrations).
italian flavoured colours
The brandβs colours are inspired by the common ingredients found in Italian cuisine. The peachy orange colour is a request from the owner to match the current colour of the restaurantβs walls and interior decor.
BASIL
TOMATOES
WINE
CHEESE
PASTA
AMBIENCE
bilingual menu design
One of the biggest challenges with this project is to incorporate both English and Japanese fonts that would complement each other; as well as the design of the restaurantβs menu, having to include and perfect the layout with using two languages.
illustrations
This rebrand has introduced a set of hand-drawn illustrations that aim to create a casual, inviting, and homely atmosphere for the restaurantβs customers. The illustrations are inspired by common Italian foods and ingredients.
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